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The Institute for the Rights of Persons with Disabilities, I.P., IDiPD, presents its new visual identity, a renewed image that represents the evolution of the Institute and reinforces its commitment to the promotion of the rights and participation of persons with disabilities, in the collective construction of a fairer and more accessible society for all people.

The new logo brings together four elements that together express the mission of the IDiPD. The heart, in red-coral, embraces three stylized human figures, represented in different colors, symbolizing the welcome, proximity and appreciation of human dignity. This composition conveys a message of empathy, diversity, unity and respect for each person's uniqueness.

The image shows, on the left side, three figures, arranged backwards, represented by three colors, which symbolize joy (yellow), the highest, renewal (green), in the middle, and confidence (blue), the lowest. They are embraced by a heart. These three figures also represent the commitment, collaboration and rights of persons with disabilities. The heart, in pink/red, represents love and embraces the mission of promoting the rights of persons with disabilities and the exercise of full citizenship. On the right side is 'IDiPD' and underneath, in two lines, the word 'Institute for the Rights of Persons with Disabilities' in dark grey.

More than a graphic change, this new identity represents the values that guide the daily action of the Institute: humanity, rights, cooperation and commitment.

Each colour embodies a specific meaning:

Humanity

The heart in red-coral, which embraces the three figures, represents welcome, closeness and the appreciation of human dignity. It expresses the commitment to recognize each person in their uniqueness, promoting a culture of respect, empathy and solidarity.

Rights

The golden yellow figure represents the realisation of human rights and full citizenship of persons with disabilities. It symbolizes hope, the valorization of the person and the construction of opportunities that allow active participation in society, on equal opportunities.

Cooperation

The olive-green figure symbolizes the strength of partnerships and collaborative work. It is inspired by the symbology of the olive tree, associated with longevity, trust, unity, peace and harmony. It represents collective resilience and the ability to achieve more sustainable results through cooperation between people, organisations and communities.

Commitment

The sky-blue figure reflects a close, oriented and up-to-date performance. It represents the determination to make it happen, assuming the mission of the institute with responsibility, a sense of priority and a focus on social transformation.

The new visual identity is designed to communicate in a clear, harmonious and inclusive way in different contexts and media, reflecting a modern institution, close to the people and aligned with the challenges of promoting human rights and inclusion.

Taken together, the brand symbolises a bond of unity and belonging, representing the ability to move together towards a more accessible, equitable and inclusive future. More than a graphic symbol, it affirms the IDiPD's commitment to leave no one behind.

The adoption of the new visual identity will be progressively reflected in the various communication channels, digital platforms, institutional documents and public initiatives developed by the Institute.

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